Participating in link schemes:- Any links supposed to govern a sites ranking in search results is also thought-about a part of a link schemes. Buying or mercantilism links that pass Page Rank. Reciprocal link exchange to an other site. Linking to net spammers or unrelated sites with the intent to govern Page Rank. Building partner pages completely for the sake of cross-linking. Exploitation automatic programs or services to make links to your web site.
Cloaking:- Cloaking refers to the follow of presenting totally different content or URLs to human users and search engines.
Sneaky redirects:-Sneaky redirecting is the act of two URL, one for a visitor and second for bot or spider.
Hidden text or links:-Using white color text on a white background, Locating text behind a picture, victimization CSS to position text off-screen, Setting the font size to zero and concealing a link by solely linking one tiny character.
Doorway pages:- Doorway pages square measure generally massive sets of poor-quality pages wherever every page is optimized for a particular keyword or phrase.
Keyword stuffing:- Keyword stuffing refers to the follow of loading a webpage with keywords or numbers in an effort to govern a site's ranking in search results.
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